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HE SAYS, SHE SAYS
WATSONS WATER CHINA
Paralleling the purity of Watsons Water with young love, we created “HE Says, SHE Says” – romantic short videos from the points of view from a guy and a girl. Since genders viewed love differently, our media spending was also gender specific. Male-favoured outlets broadcasted the male-version clip while female-favoured outlets, the female-version. This strategy was adapted to print, outdoor and more.
Advertiser: Watsons Water China
Creative Agency: Grey Hong Kong
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