WELLCOME 68YEARS
Titled “Serving your needs for 68 years” the new campaign celebrates Wellcome’s roots in Hong Kong culture. The TVC mixes original photos of the 1945’s Wellcome store, together with Wong, Yuen and Lee impersonating famous celebrities from different decades, spanning the 60s to the new millennium. The brand campaign signifies Wellcome’s experience serving the Hong Kong community throughout the generations. Following the launch of the TVC, the campaign runs across print and online media; outdoor channels including bus bodies and in-bus TV, plus the Wellcome Superstore store front décor in Causeway Bay and Lei Yue Mun; as well as Facebook and Youtube.
Advertiser: Wellcome Supermarket
Creative Agency: Grey Hong Kong
Awards:
Marketing Excellence Awards 2013 - Gold