SUNKIST
NEXT MORNING BAR
As a city with endless late-night eats, happening bar culture and busy clubs, Hong Kong knows how to party. But what about the next morning?
Sunkist is reclaiming that day after moment with the launch of The Sunkist Next Morning Bar, a vibrant new daytime spot in the middle of Hong Kong’s party scene to get people feeling good again. Running March 28 to April 2 at Central Market, the bar is part of a broader brand campaign that reclaims the morning as a moment of revitalization and renewal—with the help of fresh Sunkist citrus.
The Sunkist Next Morning Bar is a day bar borrowing the language and exciting atmosphere of regular bars, but replaces the alcohol with citrus-fueled refreshment, flipping expectations and making the morning as appealing as a night out. The bar itself features an oversized Sunkist crate overflowing with larger-than-life oranges, housing a mocktail bar and DJ-booth for visitors to enjoy their morning and hang out.
With a menu of freshly made drinks from award-winning local mixologist, Antonio Lai, Hong Kongers can sip away their sins with a Citrus Redemption, Unguilty Pleasure, or a Morning Mercy Shot—all freshly mixed using Sunkist Navel oranges and lemons.
Early risers can drink to forget, raise a glass to feeling good and drink up as the sun comes up all to a set of feel-good tunes from resident mix master DJ Sinke.
Advertiser: Sunkist
Creative Agency: Edelman Hong Kong