STAR WARS: TOMORROWLAND
TAKEOVER
The Hologram
It was a campaign to introduce the new experience “Star Wars: Tomorrowland Takeover” at Hong Kong Disneyland.
The plan was to find a way to reach out to fans the world over in a way true fans would really appreciate. And there’s only one way to get a powerful message to someone, just like in the Star Wars universe - Holograms. So we took this stuff of Science Fiction and made it a reality. We gave out thousands of hologram prisms through a local magazine and a link to their message. The Hologram contents & visuals were developed together with Lucasfilm.
Interactive Bus Shelter
Even on a noisy Hong Kong street, the spotlight gave passers-by a unique experience. Any one who walked into the audio spotlight's field could hear messages and music - almost as if it was in their heads. Allowing them to 'hear the force'.
Advertiser: Hong Kong Disneyland
Creative Agency: Anonymous
Awards:
Marketing Excellence Awards 2016
- Excellence in Print Advertising (Gold)
- Excellence in Out-of-Home Marketing (Bronze)
MARKies Awards 2017
- Best Idea - Print (Gold)
- Best Use of Print (Gold)
- Best Idea - Content (Silver)
- Best Idea - Mobile (Silver)
- Best Idea - Out-of-Home (Silver)
- Best Use of Out-of-Home (Silver)
MAZE Awards 2016
- Best Creative Campaign