SHAM SHUI PO.
EVERY BIT LOCAL.
Sham Shui Po is one of Hong Kong’s oldest districts. But is also a beautiful neighbourhood that embodies a world of local flavor.
To help travelers decipher the neighbourhood that has evolved with the times and the locals that live there, Chan Chi Fat and Chong Mui Ngam, Hong Kong film director and scriptwriter respectively, partnered with Hong Kong Tourism Board to create heart-warming short films showcasing how this place is Every Bit Local. The short films, titled “Treasures of the heart”, not only sounds like Sham Shui Po phonetically, but also introduces the many different characters and characteristics of Sham Shui Po. These stories are inspired by the local treasures they hold close to their hearts.
Advertiser: Hong Kong Tourism Board
Creative Agency: GREY Hong Kong