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REFRAMING
HONG KONG
Grey Hong Kong and Hong Kong Tourism Board enlisted Hong Kong locals to become the city's official photographers, creating a gallery of images that showcases the uniqueness of this incredibly photogenic destination. #reframinghk received over 2000 uploads in first week of launch. The best images finding their way into international marketing campaigns and onto the front of Hong Kong's postcards.
Advertiser: Hong Kong Tourism Board
Creative Agency: GREY Hong Kong
Awards:
Kam Fan 2019 – Grand Kam Fan
Cannes 2020 – Shortlist
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