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NOT ANY PLACE.
TAIKOO PLACE.
Swire Properties took the opportunity to appeal to Centralites by creating a series of luxury product experiences only available through Taikoo Place…including: THE SMELL OF SUCCESS, ACRES OF SPACE, HARMONY AT WORK, BAGS OF INSPIRATION & THE TASTE OF VICTORY.
Unique gift box invitations gave our target audience a taste and a sense of what life could be like better placed.
Photography captured the essence of each experience, while innovative pop-up storefronts allowed people to get closer to each product.
The entire event was based around a black & white supermarket concept. Every product, all the signage and all the F&B, carried a part of the brand story.
Advertiser: Swire Properties
Creative Agency: Anonymous
Awards:
Marketing Excellence Awards 2015 - Gold x1, Silver x1
