MIDLAND REALTY
Entitled 人人變成物業搜尋家, this campaign is a great breakthrough for Midland Realty in terms of the target audience and the tone & manner - we created a “property search family” whom share strong characteristic of the consumer behaviours when searching property...
Mum who prefers to go to each district search and bargaining, the son who he doesn’t like talk to others or disturbed by agents; and dad, he loves to search information everywhere by himself
All their questions or inconveniences can be solved with Midland Realty App which can be cross-district, so CS won't ask for consumers’ contact and less hard-sell, at the same time, CS provides all up-to-date information and tips, therefore consumers can enjoy a very convenient and easy journey on property search.
Advertiser: Midland Realty
Creative Agency: The Gate Hong Kong