KFC
FING FING CAJUN CHIPS
For the launch of their new “FING FING Cajun Chips”, KFC Hong Kong has released a series of novel billboards throughout the city to get curious on-lookers shaking their heads to reveal the new news.
The campaign is a fun take on the product name and characteristic (FING FING meaning “shake” in Cantonese) – with the chips accompanied by a sachet of Cajun seasoning and customers are encouraged to remix them together for an enhanced Finger Lickin’ Good flavor and experience.
The billboards use an optical trick in which the message is concealed in black lines and is only visible when you shake your head. It’s a fun, interactive approach which has been launched at the same time as other FING FING Cajun Chips announcements in press and media around the city.
Advertiser: KFC
Creative Agency: Edelman Hong Kong