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HKTVmall
MADE FOR HONG KONG
To encourage online buying behaviour, a
campaign with gift incentives was launched to elicit public interest in online shopping.
We developed the first-ever buyout of 3298 ad panels and 119 tracks across 51 MTR
stations for two weeks.
51 geographically-linked visuals are tailor-made according to the characteristics of
different areas and personalised HKTVmall’s giveaways, presented with local humour.
Advertiser: HKTV
Creative Agency: Anonymous
Awards:
Marketing Excellence Awards 2015 - Bronze x2
The Best of the Best Awards 2015 -
Gold x3, Silver x1, Creative Agency of the Year
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