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HK DISNEYLAND
IT'S SUMMER PLAYTIME
"It's Summer Playtime - Game On!" campaign with 4 TVCs, out-of-home and print ads was launched to promote its 20 retro games featured at the theme park for the summer.
Hong Kong parents are ofter said to be "monster parents" and parenting relations are tense. Kids hardly enjoy playtime with parents. We believe retro games help parents recall happy childhood memories which they will want to share the kids.
The TVCs were aired on TV, YouTube and Facebook page by building on this relevancy to drive parents to visit the park with their families
Advertiser: Hong Kong Disneyland
Creative Agency: Anonymous
Award:
The Best of the Best Awards 2013 - Silver
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