AMY CHENG

Welcome to Frozen Village is the story of how we successfully turned a temporary summer attraction with limited appeal into an attractive tourist destination and achieved record attendacne.

 

The summer holidays should be the perfect time to take the family for a day out at an amazing theme park...If it wasn't for the heat. The annual heat wave has always been the no.1 barrier to theme park visitation in summer. Many parents are reluctant to take their kids anywhere that's not indoor and air-conditioned.

 

A cool escape from heat is something we know would appeal to parents and kids. It seemed like the perfect time to introduce the new Frozen attraction. 

 

 

Advertiser: Hong Kong Disneyland

Creative Agency: Anonymous