CAPTHOFUN

Set to the famous tune of “Symphony No. 5″ by Beethoven, artist Louis Cheung, who portrays “CapThoFun”, leads a choir to sing the classical composition with simple lyrics about how to use the new CRM mobile app, “Drops of Fun”, in the commercial.

“Open the bottle caps!” The choir sings powerfully. “Scan the bottle caps!” they continue to instruct. The two lyrics refer to the use of the new mobile app, in which customers collect fun (points) by opening the brand’s bottle caps and scanning the QR code to add to their account.

Advertiser: Watsons Water

Creative Agency: The Gate Worldwide

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